During reading week, we had to attend enterprise week, where a panel of industry experts came in to answer any questions us students had! the panel consisted of the following people:-
- Matthew Chapman: International Service and Systems Innovation Director Billetts
- George Hutchkinson: Chair and Managing Director Public Affairs, Burson-Marsteller UK
- Rik Haslam: Group Creative Architect for company WWV Rapp
- Sue Unerman: The Chief Strategy Officer for Mediacom
Sue Elms: Executive Vice President, Global Media Practice for Millward Brown
The panel was highly insightful, and we were given useful information regarding the media industry and how to successfully gain access to it! Advice included tips on what to include on a CV and the importance of gaining work experience.
We also got the opportunity to find out how marketing communications has evolved in the 21st century and the role advertising has played for us in modern times. We learned how avertising has evolved due to brands being advertised rather then just the product itself! We also touched upon how the usage of digital marketing has been successful mainly due to social networking website such as facebook and twitter.
conclusion: Digital media has had a MASSIVE effect on marketing communications and our society as a whole!
some useful links below :)
Again rather superficial. Your postings are going tohave to be in much more depth if you are going to pass this assg
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